HISTORY

The story of Coolcrabs started 2 years ago on a sandy beach in a Greek island. Three friends, who studied together in the University, were watching the sunset on the far horizon behind a hillside with white houses going down to the sea. They were discussing how to build their dream shopping place, which would not be just a shop but an augmented experience to sell fun and useful product ideas. And then they thought that what they wanted to offer would not just be products but a way of life. And a way of life for everyone, who loves to live and does not stop hoping, and is happy under any circumstances, at any age, of any race, or in whatever place. It only matters to be with people you love.

And then they started thinking which would be the best name for what they wanted to build.

At that moment they saw a happy group of young children running excitedly behind two crabs that had just appeared behind the rocks and ran with their amazing side step that did not allow to anyone to reach them.

And then they thought that the children adoration for crabs has a reason.

They live happily in their home but also in the rocks. They are hard on the outside to survive the hardships of life, but on the inside they have a soft heart full of love. They adapt to all conditions. Both at sea and on land. With intelligence and wisdom they reach whatever goal they want. They run to and fro, on cliffs or in holes, in rocks and sand, in and out of the water. And they are simple and at the same time complex.

And they are always cheerful, lively and happy whatever color they have, Orange, Blue, Red, Brown, Purple. And they have their way of surviving the last 400 million years.

And above all they are Cool!

And then the name was born: CoolCrabs!